1. Introduction
This Privacy Policy describes how Fresh Fill Convenience Stores, Inc., doing business as Fresh Fill Stores (“Fresh Fill,” “we,” “us,” or “our”), collects, uses, shares, and protects information about you when you visit our website at freshfillstores.com, use our mobile application, shop at our retail locations, participate in our loyalty programs, or otherwise interact with our services (collectively, the “Services”).
By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Services.
If you are a California resident, please see Section 10 for additional rights and disclosures under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”).
2. Information We Collect
We collect the following categories of personal information:
Identifiers: Name, postal address, email address, telephone number, account username, IP address, device identifiers, and similar information.
Customer Records: Payment card information (processed through our third-party payment processors and not retained by us in full form), billing address, shipping address, and purchase history.
Commercial Information: Records of products or services purchased, considered, or returned; transaction history; and loyalty program activity.
Internet or Network Activity: Browsing history on our website and app, search history, interactions with advertisements, and information about your device and the way you interact with our Services.
Geolocation Information: General location information derived from your IP address. With your express permission, we may also collect precise geolocation data through our mobile application.
Audio, Visual, or Electronic Information: Photos, videos, or other recordings you provide through our services, including in-store security camera footage at our retail locations.
Inferences: Profiles reflecting your preferences, characteristics, and behaviors derived from the information described above.
We do not knowingly collect sensitive personal information as defined under the CPRA except as necessary to provide our Services or as permitted by law. If we do collect such information, you have the right to limit its use and disclosure as described in Section 10.
3. How We Collect Information
We collect information:
• Directly from you, when you create an account, make a purchase, sign up for our loyalty program, contact customer service, or otherwise communicate with us.
• Automatically, through cookies, web beacons, pixels, and similar technologies when you visit our website or use our mobile application. See Section 6 for details.
• From third parties, including our payment processors, analytics providers, advertising partners, and service providers.
• From in-store interactions, including point-of-sale transactions, loyalty program scans, and security camera footage at our retail locations.
4. How We Use Your Information
We use the information we collect for the following business purposes:
• To provide, operate, and maintain our Services
• To process transactions and fulfill orders
• To manage your account and loyalty program participation
• To communicate with you about your account, orders, and promotional offers (subject to your
communication preferences)
• To personalize your experience and provide content and offers relevant to your interests
• To analyze and improve our Services, including for analytics and research
• To detect, prevent, and address fraud, security incidents, and illegal activity
• To comply with our legal obligations and enforce our Terms of Service
• For any other purpose disclosed to you at the time of collection
5. How We Share Your Information
We share personal information with the following categories of recipients:
Service Providers: Companies that perform services on our behalf, including payment processors,
hosting providers, analytics providers, email and SMS service providers, customer support tools, and shipping carriers. These providers are contractually limited to using your information only as necessary
to provide their services to us.
Marketing and Advertising Partners: Companies that help us deliver advertising and measure its
effectiveness, including providers of cross-context behavioral advertising. Under the CPRA, this
constitutes “sharing” of personal information, and you have the right to opt out as described in Sections
6 and 10.
Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or
sale of company assets, your information may be transferred as part of that transaction. We will notify
you of any such transfer and any choices you may have regarding your information.
Legal Compliance and Protection: We may disclose information when required by law, court order, or
governmental authority; to enforce our Terms of Service; to protect our rights, property, or safety, or
that of our customers or others; or to investigate or prevent fraud, security incidents, or illegal activity.
With Your Consent: We may share information for any other purpose disclosed to you at the time of
collection or with your express consent.
We do not sell personal information in exchange for monetary consideration. However, certain
advertising activities may constitute “sharing” under the CPRA, and you have the right to opt out of such
sharing as described in Sections 6 and 10.
6. Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies (collectively, “Cookies”) on our
website and mobile application to provide essential functionality, analyze site usage, and personalize
content. Our use of these technologies is governed by your consent preferences.
Cookie Categories
Strictly Necessary Cookies. Required for the website and app to function. These cannot be
disabled and do not require consent. Examples include cookies that enable shopping cart
functionality, secure session management, and basic accessibility features.
Analytics Cookies. Help us understand how visitors interact with our Services by collecting
information in aggregated form. These include Google Analytics and similar services.
Advertising and Marketing Cookies. Used to measure the effectiveness of our marketing and
deliver content relevant to your interests. These may include Meta Pixel and similar services.
Your Choices
on your first visit to our website, you will be presented with a cookie consent banner allowing you to
accept all cookies, reject all non-essential cookies, or customize your preferences by category. Non- essential cookies will not be loaded until you provide consent. You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.
Global Privacy Control (GPC) We honor Global Privacy Control (GPC) signals sent by your browser or browser extension. If GPC is enabled, we will treat it as a valid opt-out request for the sale or sharing of personal information as defined under the CCPA/CPRA, without requiring additional action from you. You do not need to submit a separate opt-out request if your browser is sending a GPC signal.
Mobile Application Tracking
Our mobile application may use device identifiers and tracking technologies for similar purposes. You
can manage app tracking permissions through your device settings (iOS App Tracking Transparency or
Android Privacy Controls).
7. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption of data in transit, secure storage practices, access controls limiting personal information access to authorized personnel, and routine security review.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.
If a security incident affects your personal information, we will notify you as required by applicable law.
8. Data Retention
We retain personal information for as long as necessary to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the category of information and the purposes for which it was collected, including:
- Transaction records: Retained as required by applicable tax and accounting laws (generally seven years).
- Account information: Retained for the life of your account plus a reasonable period after account closure.
- Marketing communications data: Retained until you opt out, after which we retain minimal records to honor your preferences.
- Security and fraud prevention data: Retained as needed for the relevant investigation or as required by law.
When personal information is no longer required, we will delete or de-identify it in accordance with our data retention practices.
9. Your Privacy Rights
Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict the use of your information; the right to data portability; and the right to object to certain processing activities.
To exercise these rights, please contact us using the information in Section 15. We will respond to verifiable requests within the timeframes required by applicable law.
10. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”):
- Right to Know. Request information about the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collection, and the categories of third parties with whom we share it.
- Right to Delete. Request that we delete personal information we have collected from you, subject to certain legal exceptions (such as completing a transaction or complying with a legal obligation).
- Right to Correct. Request correction of inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing. We do not sell personal information for monetary consideration. However, the CPRA defines “sharing” broadly to include cross-context behavioral advertising. You have the right to opt out of such sharing.
- Right to Limit Use of Sensitive Personal Information. Request that we limit the use and disclosure of sensitive personal information to purposes necessary to provide the services you have requested.
- Right to Non-Discrimination. Exercise these rights without receiving discriminatory treatment in the price, quality, or level of service we provide.
How to Exercise Your Rights
You may exercise any of these rights through the following methods:
- Click the “Do Not Sell or Share My Personal Information” link in our website footer to access your cookie preferences and opt-out options.
- Enable Global Privacy Control (GPC) in your browser — we will honor this signal as a valid opt-out request for the sale or sharing of personal information.
- Email us at wecare@freshfillstores.com with your request.
We will respond to verifiable requests within 45 days as required by law. We may extend this period by an additional 45 days when reasonably necessary, in which case we will notify you of the extension within the initial 45-day period.
Authorized Agents
You may designate an authorized agent to submit a request on your behalf. We may require verification that the agent has been authorized to act on your behalf and that you are a California resident.
Categories of Personal Information Collected and Disclosed
In the preceding 12 months, we have collected the categories of personal information identified in Section 2. We have disclosed personal information in those same categories to the categories of service providers, marketing partners, and other recipients described in Section 5.
Sensitive Personal Information
If we collect or process sensitive personal information as defined under the CPRA, we use it only as reasonably necessary to perform the services you request, prevent fraud, ensure security, or as otherwise permitted by law. We do not use sensitive personal information for purposes that would entitle you to limit its use.
11. Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will delete that information promptly.
For California residents under 16, we do not sell or share personal information without the express consent of the consumer (or in the case of consumers under 13, the parent or guardian).
If you believe a child under 13 has provided us with personal information, please contact us using the information in Section 15.
12. Do Not Sell or Share My Personal Information
We do not sell personal information for monetary consideration. However, certain advertising activities — including cross-context behavioral advertising — may constitute “sharing” under the CPRA.
You can opt out of sharing through any of the following methods:
- Click the “Do Not Sell or Share My Personal Information” link in our website footer.
- Enable Global Privacy Control (GPC) in your browser — we honor GPC signals as valid opt-out requests.
- Email us at wecare@freshfillstores.com.
We will process your opt-out request without requiring you to create an account.
13. International Users
Our Services are intended for users in the United States. If you are accessing our Services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, which may have data protection laws different from those of your country.
By using our Services, you consent to this transfer and processing.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date above and notify you through our Services or by other reasonable means.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Fresh Fill Convenience Stores, Inc.
80 W. G St., Suite B
Los Banos, CA 93635
Email: wecare@freshfillstores.com
Phone: (209) 710-8223
For California residents exercising CCPA/CPRA rights, please use the methods described in Section 10 to ensure timely processing of your request.